THE IMPACTS OF REPUTATION MANAGEMENT IN AUTOMOTIVE INDUSTRY

被引：0

作者：

Linek, Barbora ^{[1
]}

Vodak, Josef ^{[1
]}

机构：

[1] Univ Zilina, Fac Management Sci & Informat, Univ 8215-1, Zilina 01026, Slovakia

来源：

MARKETING IDENTITY: ONLINE RULES, PT I | 2017年

关键词：

Automotive industry; Identity; Image; Marketing; Public relations; Reputation; Strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main topic of this paper is reputation in automotive industry. Attention paid to reputation, image, identity, strategy and public opinion is important part of the succesful and well going automotive company. Strong reputation can be built by employees, managers but also customers, who are inseparable part of this issue. Evaluation of knowledge about reputation can have positive impact on company's future. In long term, reputation cant be ignored and in the end, it will make the difference between good and best companies. Reputation brings long term scale to every marketing activity of automotive company.

引用

页码：135 / 142

页数：8