This article concerns the iteration of quasiregular mappings on and entire functions on . It is shown that there are always points at which the iterates of a quasiregular map tend to infinity at a controlled rate. Moreover, an asymptotic rate of escape result is proved that is new even for transcendental entire functions. Let be quasiregular of transcendental type. Using novel methods of proof, we generalise results of Rippon and Stallard in complex dynamics to show that the Julia set of f contains points at which the iterates tend to infinity arbitrarily slowly. We also prove that, for any large R, there is a point x with modulus approximately R such that the growth of is asymptotic to the iterated maximum modulus .