A Study of Social Media Applications in Indian Tourism

Social Media refers to a set of online tools open for public membership that support idea sharing, creating and editing content and build relationships through interaction and collaboration. During the last decade, the Business infrastructure has become digital with increased interconnections among products, processes and services. In recent years, it have been witnessed that opinionated postings in social media have helped reshape businesses, public sentiments and emotions, which have profoundly impacted on our social and political systems. Conveying opinions are central to almost all human activities and are key influencers of our behaviors. A study of social media applications in Indian Tourism Sector is discussed in this paper and the interactions based on the Organization Generated Content and Tourist Generated Content arc taken as a data sets for analyzing the sentiments of Indian Tourism.