INTERNAL BENCHMARKING IN SLOVAK SME: A CASE STUDY

The constantly and rapidly changing market, new competition entering the market, or globalization, mean that companies have to constantly rethink their existing operations. The aim of study was to analyze these facts in small and medium-sized enterprises, which seek to eliminate their weaknesses and improve their strengths, with the aim of defining and creating a competitive advantage. This is the key to fighting existing competition. However, in order to identify it, it is necessary to know in detail the external environment of the subject, which we monitored by two main methods, using PEST analysis and the subsequent proceed to the analysis within the company by using the benchmarking method. The presented article describes and applies the benchmarking method within the company S-Auto, which operates in eastern Slovakia in several district cities. The results brought us conclusions that allow us to provide services of the same high quality level in all operations for customers in analyzed SME.