The Power of Good Intentions: Perceived Benevolence Soothes Pain, Increases Pleasure, and Improves Taste

The experience of physical stimuli would seem to depend primarily on their physical characteristics-chocolate tastes good, getting slapped hurts, and snuggling is pleasurable. This research examined, however, whether physical experience is influenced by the interpersonal context in which stimuli occur. Specifically, three studies examined whether perceiving benevolent intentions behind stimuli can improve their experience. Experiment 1 tested whether benevolently intended shocks hurt less, Experiment 2 tested whether benevolently intended massages were more pleasurable, and Experiment 3 tested whether benevolently intended candy tastes sweeter. The results confirm that good intentions-even misguided ones-can sooth pain, increase pleasure, and make things taste better. More broadly, these studies suggest that basic physical experience depends upon how we perceive the minds of others.