The Study of Public Opinion Guidance and Media Rationality of Mainstream Media in the Media Convergence Environment

With the continuous development of the Internet and the rapid development of mobile new media in china, media convergence has become the trend of mainstream media. The pattern of information communication has changed greatly, and it has also changed ecological environment of the network public opinion in our country, which has brought new demands to public opinion guidance and media rationality of mainstream media. At present, the network communication has a profound impact on media ecology and the pattern of public opinion in china, the network platform has become "public opinion pool" which in the interest demands and expressions of all sectors of society, emotional catharsis, exchange of ideas. Open, rational, stable sound constitutes a "normal ecological pond", but the network public opinion showed a lower ignition temperature and spread fast, poor credibility etc. So there are some problems such as language violence, group polarization, network siege and other non rational behaviors. In this paper, the causes and manifestations of media irrationality in the public opinion on the social hot events of mainstream media are described, the harm of media irrationality is analyzed and discussed, and the recommendations of media irrational measures are proposed.