The paper deals with the impact of globalization on shaping values in information society. The introductory chapter is devoted to definition of globalization, its various types such as: general environmental constraints, cultural globalization, globalization in communication and in the new era of information technology and political globalization. It further points out the positive and negative aspects of globalization and its current challenges. As the positive aspects are considered the following: overcome limitations of time and space, support of labour mobility, creative business clusters, implementation of transnational projects, global capital appreciation i.e. The negative are: restructuring of the labour market, growing number of unemployed, gradually increasing of international criminality, terrorism and violence, significant gap and inequity in the distribution of wealth of the world, global warming i.e. It further describes the values in information society affected by globalization. The paper provides with briefly summary of values such as: produce what the customer is interested in, trying to reduce the length of distribution channels, discuss and organize the processing and marketing activities, compare your business with global companies similar focus, promote innovative way of thinking own employees and consider a knowledge of workers and information i.e. The paper contains definition of customer value in the age of globalization. The objective of this paper is to describe tackle and emphasise the importance of values.
