Some Notes on Municipal Dimension of Relationship Marketing in the Czech Republic

被引：0
作者：
Suchacek, Jan [1 ]
机构：
[1] VSB Tech Univ Ostrava, Fac Econ, Dept Reg & Environm Econ, Sokolska 33, Ostrava 70200 1, Czech Republic
来源：
MANAGEMENT 2016: INTERNATIONAL BUSINESS AND MANAGEMENT, DOMESTIC PARTICULARITIES AND EMERGING MARKETS IN THE LIGHT OF RESEARCH | 2016年
关键词：
Communities; relationship marketing; territorial marketing; local and regional development; Czech Republic; REGIONS; ISSUES;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article deals with relationship marketing and its applicability at the municipal level in the Czech Republic. Territorial marketing in general became rather vogue conception and relationship marketing represents its indispensable component. At first, this kind of marketing is delimitated from both time and factual points of view. Subsequently, empirical analyses accomplished at the municipal level show its scope of application in everyday municipal practice. Since we investigated communities in post-transformation country, the respective state of relationship marketing is describable as not matured yet.
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页码：384 / 389
页数：6
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