Children's recognition of advertisements on television and on Web pages

被引:28
作者
Blades, Mark [1 ]
Oates, Caroline [2 ]
Li, Shiying [1 ]
机构
[1] Univ Sheffield, Dept Psychol, Western Bank, Sheffield S10 2TN, S Yorkshire, England
[2] Univ Sheffield, Sch Management, Sheffield S10 2TN, S Yorkshire, England
关键词
Children; Advertising; Web pages; Internet; Television; Persuasive intent; CONSUMPTION; FOODS;
D O I
10.1016/j.appet.2012.04.002
中图分类号
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要
In this paper we consider the issue of advertising to children. Advertising to children raises a number of concerns, in particular the effects of food advertising on children's eating habits. We point out that virtually all the research into children's understanding of advertising has focused on traditional television advertisements, but much marketing aimed at children is now via the Internet and little is known about children's awareness of advertising on the Web. One important component of understanding advertisements is the ability to distinguish advertisements from other messages, and we suggest that young children's ability to recognise advertisements on a Web page is far behind their ability to recognise advertisements on television. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码:190 / 193
页数:4
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