Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model

被引：734

作者：

De Groot, Judith I. M. ^{[1
]}

Steg, Linda ^{[2
]}

机构：

[1] Bournemouth Univ, Sch Design Engn & Comp, Poole BH12 5BB, Dorset, England

[2] Univ Groningen, NL-9700 AB Groningen, Netherlands

来源：

JOURNAL OF SOCIAL PSYCHOLOGY | 2009年 / 149卷 / 04期

关键词：

environmental; norm activation; personal norms; prosocial behavior; WILLINGNESS-TO-PAY; PERSONAL NORM; PSYCHOLOGICAL-RESEARCH; EXTENDING MODELS; CAR USE; ACCEPTABILITY; VALUES; EXPLANATIONS; INTENTIONS; STRATEGIES;

D O I：

10.3200/SOCP.149.4.425-449

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The authors examined the relationships between variables included in the Norm Activation Model (NAM; S. H. Schwartz, 1977) of prosocial behavior. Specifically, they evaluated the strength of 2 commonly used interpretations of this model: the NAM as a mediator model and the NAM as a moderator model. For the most part, 5 studies focusing on a variety of prosocial intentions and behavior support the NAM as a mediator model. Furthermore, these studies validate past research by showing that variables included in the NAM are powerful in explaining a diversity of prosocial intentions and behavior in the social and environmental contexts.

引用

页码：425 / 449

页数：25

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