The Reform and Exploration of Teaching Mode of Online Marketing-Based on Colleges and Universities' Exploration of Application-Oriented Training

With the rapid development of Internet, number of Internet users in China has exceeded 400 million, companies engaged in online marketing has become a trend, the lack of online marketing professionals have become increasingly prominent issue, colleges and universities as the main training base of online marketing professionals, as the online marketing teaching content and teaching methods has a lot of problems, Resulted in personnel training has a large gap with the actual demand, how to reform Online marketing teaching contents and teaching methods ? How to cultivate the actual needs of online marketing professionals? This is a question of teaching online marketing worth exploring in depth.