Kang Youwei's propaganda adjustments after the Hundred Days Reform, 1898-1900

After the failed Hundred Days Reform, Kang Youwei launched a propaganda campaign in the newspapers under his control. In addition to casting himself in a favorable light, the campaign served two other purposes: to justify his own fleeing from China and to solicit foreign intervention to free Emperor Guangxu from house arrest. Immediately following the bloody coup d'etat in 1898, Kang identified Empress-Dowager Cixi as the chief instigator of the tragedy. By 1899, he turned to blaming some of her "evil ministers' as well. A year later he accused both parties. After the founding of Baohuang hui (Chinese Empire Reform Association) in 1899, Kang's overseas propaganda began to call for an armed rescue mission and for funds from the overseas Chinese communities for this purpose. The adjustments Kang made to his propaganda campaign were echoed by progressive newspapers published inside China. Together, they created a public opinion that forced the Qing government to proceed with the political reform.