Couple's Decision-Making Process and Their Satisfaction with the Tourist Destination

Satisfaction with the tourist destination is an issue that has attracted the interest of many researchers. However, it has rarely been related to the decision-making process when choosing the destination. This is precisely the objective of this research, carried out with a study based on a sample of 371 couples, whose members responded separately, giving it greater reliability. The absence of conflict during the decision-making process and joint adoption of decisions are the variables shared by the most satisfied tourists, whether men or women. Furthermore, it has not been demonstrated that the existence of a consensus between the couple on their perceptions of how the decision was reached has any influence on the satisfaction experienced. These findings have implications that are discussed in this article.