What is the self-presentation of millennial employees in WeChat?

被引：0

作者：

Cheng, Zhichao ^{[1
]}

Xu, Yiwen ^{[1
]}

机构：

[1] Beihang Univ, Sch Econ & Management, 37 Xueyuan Rd, Beijing 100191, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT INNOVATIONS (ICEMI 2017), VOL 1, ISSUE 1 | 2017年

关键词：

Self-presentation; Millennial employee; WeChat Moments;

D O I：

10.26480/icemi.01.2017.289.290

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

WeChat Moments is a personalized stage for everyone, especially millennial employees. Basing on study objects' data, this research focuses on self-presentation of millennial employees in WeChat Moments. The study looks for the characteristics of their Moments in different jobs by classifying the methods of self-presentation. Meanwhile, it summarizes three functions of WeChat Moments, including sharing information, expressing emotions and self-disclosure. And then the research analyzes the effects of self-presentation in working and living situations.

引用

页码：289 / 290

页数：2