Copyright Infringement Behavior Discussion of Domestic Online Advertising

The ad network become a trend, in 2016 China's online advertising spending will grow 25.1% to $22.4 billion. China is the world's second largest online advertising market, second only to the United States ($55.6 billion). The two countries together accounted for 44% of global online advertising spending in 2016. Accounting for 27.5% of total advertising, online advertising copyright infringement in recent years the state has increased the context of copyright protection is particularly evident. Throughout the study of copyright infringement of online advertising, almost all from the perspective of law to analyze the elegant, and through the study of foreign advanced copyright protection concept, combined with the characteristics of the spread of Internet advertising, online advertising copyright Protection is not only a sound legal norms, but also organizational management and ideological and moral education, and the study of infringement is the focus.