It's not easy (not) being green: Agenda dissonance of Green Party press relations and newspaper coverage

The Green Party of England and Wales is trying to move from being perceived as a party with a specific environmental focus to a broad-spectrum political force with policy and opinion across the full range of political issues. How does the UK press respond to this change of agenda by the party? An analysis of UK newspaper articles and Green Party press releases reveals a dissonance between what is discussed by the party and what is printed about the party. Further investigation reveals that, in relation to specific political events, Green Party opinion, even though appearing to widen the political debate on some key issues, was largely ignored by UK newspapers. These findings have implications for any minority or 'core-issue' party looking to widen its political agenda and electoral appeal.