MULTIPLE CORRESPONDENCE AND CLUSTER ANALYSES FOR AN IN-DEPTH LITERATURE REVIEW ON SERVITIZATION

In this work we investigate literature on the relevant phenomenon of servitization, conceived as the evolution of the offering from a simply material product to a bundle often called "product-service system" (PSS). Literature on servitization is rich but also composite and quite heterogeneous as authors adopt different perspectives, have different research objectives and often use a variety of terms while referring to the same thing. Thus we aim to systematize literature through a content analysis. Results from multiple correspondence and cluster analyses are briefly illustrated.