Green Supply Chain Quality Management and Corporate Green Performance: Structural Equation Modeling based on the PLS Method

This research aimed to examine the impact of Green Supply Chain Quality Management (GSCQM) on Corporate Green Performance (CGP). A questionnaire was distributed to a sample of (113) practitioners of large multinational companies in the industrial sector and which are established in Morocco. Data were analyzed using PLS-Smart software which is specialized in structural equation modeling. The software was used to determine whether the tin dimensions of Green Supply Chain Quality Management (i.e. independent variable); Green Human Resource Management, Green Leadership Behavior, Green Supplier Quality Management, Customer Focus, Process Management, Information and Analysis, Eco-Design, Green Purchasing, Environmental Cooperation, and Reverse Logistics have a significant impact on Corporate Green Performance(i.e. dependent variable). The software was also used to test the two mediation variables, namely: Green Organizational Culture and Green Innovation. The findings revealed that the practices of << Green Supply Chain Management >> are having a significant impact on green innovation; and the implementation of the << Green Supply Chain Management >> has a positive effect on Corporate Green Performance. However, Green Organizational Culture and Green Innovation did not have a significant impact on Corporate Green Performance according to the respondents' ratings. Therefore, this study is based on two main theories, namely: cost theory, institutional theory, green theory, stakeholder theory and resource-based theory.