Symbolic consumption of tourism destination brands

被引：195
作者：
Ekinci, Yuksel [1 ,2 ]
Sirakaya-Turk, Ercan [3 ]
Preciado, Sandra [1 ]
机构：
[1] Oxford Brookes Univ, Dept Mkt, Sch Business, Oxford OX33 1HX, England
[2] Univ Wollongong, Wollongong, NSW 2522, Australia
[3] Univ S Carolina, Coll Hospitality Retail & Sport Management, Carolina Coliseum, Columbia, SC 29208 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2013年 / 66卷 / 06期
关键词：
Destination brands; Self-congruence; Social identification; Lifestyle-congruence; SELF-CONCEPT; CONSUMER; IDENTIFICATION; LOYALTY; CONSEQUENCES; ANTECEDENTS; DIMENSIONS; COMMUNITY; CONGRUITY; PRODUCTS;
D O I：
10.1016/j.jbusres.2011.09.008
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n = 361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory. (C) 2011 Elsevier Inc. All rights reserved.
引用
收藏
页码：711 / 718
页数：8
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