Study on Sustainable Development Strategy of Rural E-Commerce in the Northeast of China-A Case Study of 11 Villages, 11 Towns and 4 Counties

被引:3
作者
Wang, Yanfeng [1 ]
Jing, Zaifang [1 ]
Lyu, Jie [1 ]
机构
[1] Shenyang Agr Univ, Coll Econ & Management, Agr & Forestry Econ & Management, Shenyang 110866, Peoples R China
基金
中国国家自然科学基金;
关键词
rural e-commerce; sustainable development; SWOT-AHP; strategic choice; case study;
D O I
10.3390/su142416610
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Using field research data from 11 towns and 11 villages in 4 counties of Shenyang, data building, coding and analysis were conducted through Nvivo 11 to distill the influencing factors of rural e-commerce development in Shenyang into advantages, disadvantages, opportunities and threats. Combined with the SWOT-AHP model, the weights of each influencing factor on rural e-commerce development were obtained by scoring by experts from five aspects, including government, enterprises, farmers, etc. The results show that the weak infrastructure and high cost of express delivery are important factors affecting the development of rural e-commerce, confirming the folk experience of "to get rich, first build roads". At the same time, the awakening of brand awareness and the strengthening of technology services are advantages and opportunities for the development of rural e-commerce. Finally, according to the different combinations of influencing factors, we proposed a breakthrough strategy for rural e-commerce development based on "external help + internal drive", supplemented by "cooperation + demonstration leading" and "industrial upgrading + channel integration".
引用
收藏
页数:21
相关论文
共 36 条
[21]  
Qiu Z., 2021, Zhongguo Nongcun Jingji, V4, P36
[22]  
Qiu Z.C., 2021, SOCIOL RES, V36, P133
[23]  
Qiu Z.C., 2021, CHINA SOC SCI, V10, P145
[24]   THE ANALYTIC HIERARCHY PROCESS - WHAT IT IS AND HOW IT IS USED [J].
SAATY, RW .
MATHEMATICAL MODELLING, 1987, 9 (3-5) :161-176
[25]  
Tang L.Q., 2018, J S CHINA AGR U SOC, V3, P73
[26]  
Wang X.D., 2021, J AGR EC MANAG, V3, P316
[27]  
Wang X.Y., 2016, ZHONGZHOU J, V8, P41
[28]  
Wang Y.L., 2021, J BEIJING JIAOTONG U, V20, P90
[29]  
Xie T.C., 2016, MOD EC DISCUSS, V11, P40
[30]  
Yin R.K., 1989, APPL SOC RES METHODS, V5, P119