IP Modularity: PROFITING FROM INNOVATION BY ALIGNING PRODUCT ARCHITECTURE WITH INTELLECTUAL PROPERTY

被引:52
作者
Henkel, Joachim [1 ]
Baldwin, Carliss Y. [2 ]
Shih, Willy [2 ]
机构
[1] Tech Univ Munich, TUM Sch Management, D-80290 Munich, Germany
[2] Harvard Univ, Sch Business, Business Adm, Cambridge, MA 02138 USA
关键词
Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Intellectual Property; MANAGEMENT; TOOLKITS;
D O I
10.1525/cmr.2013.55.4.65
中图分类号
F [经济];
学科分类号
02 ;
摘要
Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP modularity," which seeks to protect and capture value from intellectual property. The article defines what it means for a system to be "IP-modular," illustrates the application of this concept in a number of practical situations, and presents a comprehensive framework that can be used to design and evaluate value capture strategies for modular systems.
引用
收藏
页码:65 / 82
页数:18
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