Merger Analysis in Two-Sided Markets: The Belgian Newspaper Industry

被引：9

作者：

Van Cayseele, Patrick ^{[1
,2
]}

Vanormelingen, Stijn ^{[3
,4
]}

机构：

[1] Katholieke Univ Leuven, LICOS, Naamsestr 69, B-3000 Louvain, Belgium

[2] Katholieke Univ Leuven, CES, Naamsestr 69, B-3000 Louvain, Belgium

[3] Katholieke Univ Leuven, CEDON, ECON, Campus Brussels,Warmoesberg 26, B-1000 Brussels, Belgium

[4] Katholieke Univ Leuven, VIVES, Campus Brussels,Warmoesberg 26, B-1000 Brussels, Belgium

来源：

REVIEW OF INDUSTRIAL ORGANIZATION | 2019年 / 54卷 / 03期

关键词：

Merger simulation; Two-sided markets; Newspapers; Demand estimation; PRICE-DISCRIMINATION; COMPETITION; SIMULATION; PRESSURE; MODELS; POWER;

D O I：

10.1007/s11151-018-9650-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper builds a structural model for both advertising and readers' demand in the Belgian newspaper industry, taking into account cross network effects that exist between advertisers and newspaper readers We combine our parameter estimates with the publishers' first-order conditions to simulate the impact of a merger. We find a limited impact of the merger on reader and advertiser welfare. The effect on welfare is easily offset by possible efficiency gains. We compare the simulation outcome with the actual outcomes and find-in line with the predictions-no clear aggregate effect of the merger. The responses of individual newspapers, however, differ from the simulation.

引用

页码：509 / 541

页数：33

共 34 条

[1] UPWARD PRICING PRESSURE IN TWO-SIDED MARKETS [J].