Investigating the Influence of Product Reviews on Perceived Uncertainty in Online Transactions

被引：0
作者：
Yang, Jing [1 ]
Sarathy, Rathindra [1 ]
Lee, Jin Kyu [1 ]
Fang, Xiang [1 ]
机构：
[1] Oklahoma State Univ, Oklahoma City, OK USA
来源：
AMCIS 2011 PROCEEDINGS | 2011年
关键词：
Product reviews; informativeness; normativeness; information asymmetry; seller opportunism; uncertainty; WORD-OF-MOUTH; ELECTRONIC COMMERCE; INTENTION; QUALITY; TRUST;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Customers' concerns about the potential risks in online transactions hinder the development of e-commerce. Researchers have devoted a lot of effort to looking for a way to alleviate the uncertainty pertaining to these risks. Online customer reviews designed to deliver information in addition to a manufacturer's product description, have attracted researchers' attention. In this study, we assume that the risks in an online transaction originate specifically from sellers' hidden information and hidden actions. With the aid of customer reviews of products, we want to measure how this uncertainty and these risks can be alleviated. In addition, we measure the effects of customer reviews with different argument qualities and different star ratings.
引用
收藏
页数：10
相关论文
共 50 条
[31]   Predicting the helpfulness of online product reviews: A multilingual approach [J].
Zhang, Ying ;
Lin, Zhijie .
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 27 :1-10
[32]   ON PRODUCT UNCERTAINTY IN ONLINE MARKETS: THEORY AND EVIDENCE [J].
Dimoka, Angelika ;
Hong, Yili ;
Pavlou, Paul A. .
MIS QUARTERLY, 2012, 36 (02) :395-426
[33]   Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand [J].
Zablocki, Agnieszka ;
Makri, Katerina ;
Houston, Michael J. .
JOURNAL OF INTERACTIVE MARKETING, 2019, 46 :20-39
[34]   Emotional expressions in online user reviews: How they influence consumers' product evaluations [J].
Kim, Junyong ;
Gupta, Pranjal .
JOURNAL OF BUSINESS RESEARCH, 2012, 65 (07) :985-992
[35]   The credibility and attribution of online reviews Differences between high and low product knowledge consumers [J].
Chiou, Jyh-Shen ;
Hsiao, Cheng-Chieh ;
Chiu, Tien-Yi .
ONLINE INFORMATION REVIEW, 2018, 42 (05) :630-646
[36]   The effect of perceived threat on online service reviews [J].
Kim, Jong Min ;
Lee, Eunkyung .
JOURNAL OF SERVICES MARKETING, 2023, 37 (03) :300-312
[37]   Impacts of sellers' responses to online negative consumer reviews: Evidence from an agricultural product [J].
Qing, Ping ;
Huang, Heng ;
Razzaq, Amar ;
Tang, Yifan ;
Tu, Ming .
CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D AGROECONOMIE, 2018, 66 (04) :587-597
[38]   When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective [J].
Hu, Han-fen ;
Krishen, Anjala S. .
JOURNAL OF BUSINESS RESEARCH, 2019, 100 :27-37
[39]   Estimating aggregate consumer preferences from online product reviews [J].
Decker, Reinhold ;
Trusov, Michael .
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2010, 27 (04) :293-307
[40]   To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns [J].
Minnema, Alec ;
Bijmolt, Tammo H. A. ;
Gensler, Sonja ;
Wiesel, Thorsten .
JOURNAL OF RETAILING, 2016, 92 (03) :253-267
12345