Do Past Experience and Group Heterogeneity Matter to Consumer Preferences? Evidence From a Choice Experiment in Urban China

被引:1
作者
Liu, Ruifeng
Liang, Fei
Heng, Yan
Gao, Zhifeng
Snell, Heather Arielle
Rae, Allan
Ma, Hengyun
机构
[1] College of Economics and Management, Henan Agricultural University, Zhengzhou
[2] Department of Food and Resource Economics, University of Florida, Gainesville, FL
[3] Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR
[4] School of Economics and Finance, Massey University, Palmerston North
基金
中国国家自然科学基金;
关键词
past experience; group heterogeneity; choice experiments; consumer preferences; China; WILLINGNESS-TO-PAY; FOOD SAFETY; HYPOTHETICAL BIAS; CHEAP TALK; INFORMATION; TRACEABILITY; UNCERTAINTY; ATTRIBUTES; KNOWLEDGE; ATTITUDES;
D O I
10.3389/fpsyg.2022.843433
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This study uses a discrete choice experiment to examine consumers' preferences for Fuji apple product attributes and willingness to pay (WTP) estimates for consumers in six cities in China. We estimated the preference heterogeneity by linking the stated preference choice data with consumers' past experience and socioeconomic characteristics in the latent class model. The empirical results show that, first, the past experience variables are crucial in explaining consumer preferences and WTP. Second, three classes, namely, certification-oriented, price- and origin-oriented, and not interested, are identified. Furthermore, the same type of Fuji apple attribute does not appeal to every respondent. Third, our results indicate the heterogeneity of preferences across different classes of respondents, as well as differences in WTP for Fuji apples.
引用
收藏
页数:12
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