Bundling decisions for selling multiple objects

被引:44
作者
Chakraborty, I [1 ]
机构
[1] ITAM, Dept Business Adm, Mexico City 01000, DF, Mexico
关键词
auctions; bundling;
D O I
10.1007/s001990050278
中图分类号
F [经济];
学科分类号
02 ;
摘要
Auctioneers often face the decision of whether to bundle two or more different objects before selling them. Under a Vickrey auction (or any other revenue equivalent auction form) there is a unique critical number for each pair of objects such that when the number of bidders is fewer than that critical number the seller strictly prefers a bundled sale and when there are more bidders the seller prefers unbundled sales. This property holds even when the valuations for the objects are correlated for a given bidder. The results have been proved using a mathematical technique of quantiles that can be extremely useful for similar analysis. JEL Classification Numbers: C72, D44, D82.
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页码:723 / 733
页数:11
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