A model of customer-based brand equity and its application to multiple destinations

被引：418

作者：

Boo, Soyoung ^{[1
]}

Busser, James ^{[2
]}

Baloglu, Seyhmus ^{[3
]}

机构：

[1] George Washington Univ, Sch Business, Dept Tourism & Hospitality Management, Washington, DC 20052 USA

[2] Univ Nevada, Dept Recreat & Sport Management, William F Harrah Coll Hotel Adm, Las Vegas, NV 89154 USA

[3] Univ Nevada, Dept Tourism & Convent Management, William F Harrah Coll Hotel Adm, Las Vegas, NV 89154 USA

来源：

TOURISM MANAGEMENT | 2009年 / 30卷 / 02期

关键词：

Destination brand; Branding; Customer-based brand equity; Destination brand experience; Multi-sample invariance test; IMAGE; PRODUCT; LOYALTY; QUALITY; PRICE; ANTECEDENTS; PERSONALITY; PERFORMANCE; MANAGEMENT; CONSUMERS;

D O I：

10.1016/j.tourman.2008.06.003

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Lack of research regarding destination brand measurement indicates that conceptualizing how tourists evaluate a destination brand is complex. This study examined empirical information to develop a destination brand model by employing customer-based brand equity models through a scale purification process, ensuring its reliability and validity. The proposed model and the alternative model were tested with an online survey sample of Las Vegas and Atlantic City visitors. The results provide support for the concept of customer-based brand equity and corroborate its application to the destination context. However, multi-sample invariance tests implied that destination-specific items should be considered when developing a destination brand model. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：219 / 231

页数：13

共 136 条

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