Impact of Computer-Mediated Communication on Virtual Teams' Performance: An Empirical Study

In a complex project environment, project team face multi-dimensional communication problem that can ultimately lead to project breakdown. Team Performance varies in Face-to-Face (FTF) environment versus group working remotely in a computer-mediated communication (CMC) environment. A brief review of the Input_Process_Output model suggested by James E. Driskell, Paul H. Radtke and Eduardo Salas in "Virtual Teams: Effects of Technological Mediation on Team Performance (2003)". the basis of this research. This model theoretically analyzes the effects of technological mediation on team processes, such as, cohesiveness, status and authority relations, counter-normative behavior and communication. An empirical study described in this paper has been undertaken to test "cohesiveness" of diverse project teams in a multi-national organization. This study uses both quantitative and qualitative techniques for data gathering and analysis. These techniques include interviews, questionnaries for data collection and graphical data representation for analyzing the collected data. This research reports on a study, that compared team cohesiveness among virtual teams using CMC and non-CMC communication mediums. The finding suggest that CMC can help virtual teams increase team cohesiveness among their members, making CMC an effective medium for increasing productivity and team performance.