Endogenous timing and manufacturer advertising: A note

被引：3
作者：
Hu, Qing [1 ,2 ]
Mizuno, Tomomichi [2 ]
机构：
[1] Kushiro Publ Univ Econ, Fac Econ, Ashino 4-1-1, Kushiro, Hokkaido 0858585, Japan
[2] Kobe Univ, Grad Sch Econ, Kobe, Hyogo, Japan
来源：
METROECONOMICA | 2021年 / 72卷 / 02期
基金：
日本学术振兴会;
关键词：
endogenous timing; manufacturer advertising; vertical relationship; MIXED DUOPOLY; COMPETITION; PRICE;
D O I：
10.1111/meca.12321
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We consider a vertical market comprising of a manufacturer engaging in advertising and two retailers offering differentiated products. We analyze the endogenous order of moves for the retailers and demonstrate that they may choose a more competitive environment: simultaneous pricing under Bertrand competition or sequential producing under Cournot competition. This result is robust even if we extended our model to third-degree wholesale price discrimination and persuasive advertising.
引用
收藏
页码：309 / 320
页数：12
相关论文
共 20 条
12