Creativity as a critical criterion for future restaurant space design: Developing a novel model with DEMATEL application

被引：52
作者：
Horng, Jeou-Shyan [1 ]
Liu, Chih-Hsing [2 ]
Chou, Sheng-Fang [3 ]
Tsai, Chang-Yen [4 ]
机构：
[1] De Lin Inst Technol, New Taipei City 23654, Taiwan
[2] Hwa Hsia Inst Technol, Taipei, Taiwan
[3] Natl Taiwan Normal Univ, Dept Human Dev & Family Studies, Taipei, Taiwan
[4] MingDao Univ, Dept Hospitality Management, Pettow 52345, Changhua, Taiwan
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2013年 / 33卷
关键词：
Creativity; DEMATEL; Restaurant; Space design; BALANCED SCORECARD; DELPHI METHOD; DIMENSIONS; PERCEPTION; SATISFACTION; ENVIRONMENT; AESTHETICS; INNOVATION; APPRAISAL; TOOL;
D O I：
10.1016/j.ijhm.2012.06.007
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the important composition of creativity by examining dimensions of restaurant space design from the expert's perspective. This study presents a novel model of creativity assessment within the context of the Decision Making Trial and Evaluation Laboratory (DEMATEL) method application, and identified 6 main dimensions of creativity (Novelty, Centrality, Importance, Affect, Interactivity and Resolution). Qualitative and quantitative surveys were used in multiple stages of data collection. The results of the DEMATEL analysis show that the "centrality" dimension had significant influence over other dimensions of creativity, while "affect" and "importance" are influences given and received by other dimensions in restaurant space design. Overall, this study identified the relationships and interactions among 6 dimensions and 27 sub-dimensions of creativity and filled a gap created by traditional methods of setting strategies, which only considered the direct effects or single directions of criteria. Theoretical and empirical implications are also discussed. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码：96 / 105
页数：10
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