Innovation Research on University Ideological Propaganda in New Media Era

The ideological and political work is an important part of the propaganda and ideological work in universities. With the growing popularity of the new media, students are more and more affected by the Internet. New media technology has brought increasingly profound impact on the current ideological and political work. On the one hand, it has posed a serious challenge to the ideological and political work by making ideological and political work environment more complex, impacting on the ideological and political work of the authority and the effect of ideological and political work. But on the other hand, new media technology has also brought a rare opportunity to ideological and political work. Thus, use new media technologies to conduct innovative research on ideological and political work under the new media background help to break problems the ideological and political work facing