Bulgarian management in a cross-cultural space

The study of the cultural profile of Bulgarian management research is based on the survey of 125 Bulgarian managers (2014-2015), GLOBE methodology, and analysis of Bulgaria's cultural distance measures relative to 57 societies. It highlights behaviours that are relatively low on Uncertainty Avoidance, Performance and Future Orientation, display visible Collectivism and high Gender Egalitarianism, and suggests values-tied attributes that are compatible with the average GLOBE score; however, it suggests slightly higher value indicators of Collectivism, Assertiveness, and Uncertainty Avoidance. Based on cultural distance measures, the authors distinguish between countries that display cultural proximity to Bulgarian management (East European, Latin Europe, Latin American clusters) and those with greater distance (Germanic, Asian Nordic, Middle Eastern clusters).