The preference analysis for tourist choice of destination: A case study of Taiwan

被引：260
作者：
Hsu, Tzu-Kuang [2 ]
Tsai, Yi-Fan [1 ]
Wu, Herg-Huey [3 ]
机构：
[1] Chung Hwa Univ, Inst Technol Management, Hsinchu 300, Taiwan
[2] Chung Hwa Univ, Dept Int Business, Hsinchu 300, Taiwan
[3] Feng Chia Univ, Dept Accounting, Seatwen Taichung 407, Taiwan
来源：
TOURISM MANAGEMENT | 2009年 / 30卷 / 02期
关键词：
Tourist motivation; Destination; AHP; TOPSIS; Taiwan; ANALYTIC HIERARCHY PROCESS; MOTIVATIONS; VISITORS;
D O I：
10.1016/j.tourman.2008.07.011
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study identifies the factors that influence the tourists' choice of destination and evaluates the preferences of tourists for destinations. A 4-level AHP model, consisting of 22 attributes on the 4th level, was proposed and tested using data collected from tourists visiting Taiwan to establish the relative importance of pre-selected factors (criteria). By using fuzzy set theory and TOPSIS, the preference of 8 given destinations corresponding to each criterion can be evaluated and given final ranking. Results indicate that visiting friends/relatives and personal safety appear to be the 2 most important factors for inbound tourists to Taiwan, price is the least important and Taipei 101 is the first priority for travelers. (C) 2008 Elsevier Ltd. All rights reserved.
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页码：288 / 297
页数：10
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