The preference analysis for tourist choice of destination: A case study of Taiwan

被引：263

作者：

Hsu, Tzu-Kuang ^{[2
]}

Tsai, Yi-Fan ^{[1
]}

Wu, Herg-Huey ^{[3
]}

机构：

[1] Chung Hwa Univ, Inst Technol Management, Hsinchu 300, Taiwan

[2] Chung Hwa Univ, Dept Int Business, Hsinchu 300, Taiwan

[3] Feng Chia Univ, Dept Accounting, Seatwen Taichung 407, Taiwan

来源：

TOURISM MANAGEMENT | 2009年 / 30卷 / 02期

关键词：

Tourist motivation; Destination; AHP; TOPSIS; Taiwan; ANALYTIC HIERARCHY PROCESS; MOTIVATIONS; VISITORS;

D O I：

10.1016/j.tourman.2008.07.011

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study identifies the factors that influence the tourists' choice of destination and evaluates the preferences of tourists for destinations. A 4-level AHP model, consisting of 22 attributes on the 4th level, was proposed and tested using data collected from tourists visiting Taiwan to establish the relative importance of pre-selected factors (criteria). By using fuzzy set theory and TOPSIS, the preference of 8 given destinations corresponding to each criterion can be evaluated and given final ranking. Results indicate that visiting friends/relatives and personal safety appear to be the 2 most important factors for inbound tourists to Taiwan, price is the least important and Taipei 101 is the first priority for travelers. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：288 / 297

页数：10

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