On the economic effects of advertising - evidence that Advertising = Information

被引：6
作者：
Taylor, Charles R. [1 ]
机构：
[1] Villanova Univ, Villanova, PA 19085 USA
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2013年 / 32卷 / 03期
关键词：
UNITED-STATES; CONSUMPTION; PRICE;
D O I：
10.2501/IJA-32-3-339-342
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：339 / 342
页数：4
相关论文
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