Consumer perceived value of environmentally friendly apparel: an empirical study of Chinese consumers

被引:32
作者
Chi, Ting [1 ]
机构
[1] Washington State Univ, Dept Apparel Merchandising Design & Text, Pullman, WA 99164 USA
关键词
Chinese consumers; environmentally friendly apparel; perceived value; CHAIN; SATISFACTION; QUALITY; LOYALTY; PERCEPTIONS; BARRIERS; PRICE; MODEL;
D O I
10.1080/00405000.2014.985879
中图分类号
TB3 [工程材料学]; TS1 [纺织工业、染整工业];
学科分类号
0805 ; 080502 ; 0821 ;
摘要
This empirical study responded to the need for better understanding of consumer-desired values from environmentally friendly apparel (EFA) consumption to support effective product development and marketing. A multi-dimensional consumer perceived value (CPV) model (i.e. social, emotional, quality, and price values) was utilized to identify the desired EFA values among Chinese consumers. From a national survey of Chinese consumers, 1388 eligible returns were collected. Exploratory factor analysis and confirmatory factor analysis were conducted for data analysis. The scales of each value construct were proven reliable and valid and the CPV model exhibited a satisfactory model-to-data fit. Four value constructs accounted for most of the variance of CPV (78%). Social value is the most desired value, followed by price, emotional, and quality values. Communicating the social contribution of EFA consumption to consumers is crucial as the social responsibility movement in China favors a fundamental consumer lifestyle change toward sustainability.
引用
收藏
页码:1038 / 1050
页数:13
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