The Research of Xinjiang Sports Tourism Image Under Multi-cultural Background

被引：0

作者：

Chen Yeyang ^{[1
]}

Pang Hui ^{[1
]}

机构：

[1] Xinjiang Normal Univ, Xinjiang 830054, Peoples R China

来源：

PROCEEDINGS OF 2010 INTERNATIONAL SYMPOSIUM - SPORTS SCIENCE AND ENGINEERING | 2010年

关键词：

Multicultural; sports tourism; image;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Aiming at multicultural background xinjiang sports tourism image were investigated and analyzed. Expounds the xinjiang minority national sports tourism image, points out the situation and characteristics of xinjiang sports tourism image appears in the sports travel market has unified the sports tourism image, complete in tourism market in a single image, lack of diversity of sports tourism image publicity, and problems in the xinjiang minority nationality sports tourism image positioning, strategic development, promotion and integration etc. To put forward the corresponding countermeasures. In xinjiang, the development of sports tourism industry provides theory basis.

引用

页码：341 / 346

页数：6

共 4 条

[1] The research of Xinjiang minority sports tourism image under multicultural background
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[3] Research on Sports Tourism Image Design and Dissemination of Limiao Nationality
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2016 INTERNATIONAL CONFERENCE ON MECHATRONICS, MANUFACTURING AND MATERIALS ENGINEERING (MMME 2016), 2016, 63
[4] Construction of Sports Tourism System in Yunnan Province Under the Background of Silk Road
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