THE CONCEPT OF SUSTAINABILITY AS A TOOL FOR CONTENT INNOVATION IN TEACHING BUSINESS ECONOMICS

The aim of our research is to design the concept of sustainability and to analyse the factors determining competitiveness and sustainability in business economics in manufacturing enterprises. Our research is based on the study of factors that determine current product and technological innovation in selected industries in the context of socially responsible business. The concept of sustainability concept should implement the current research results of the involved academics in the educational process. At present it is necessary to update and innovate the teaching in subjects Business Economics and Manufacturing Process and in the study programs Business Economics, resp. in related fields (Human Resource Management) in connection with the current global societal challenges for better readiness of university graduates for labour market needs not only in the Czech Republic or in EU countries. In our contribution, we focused on support and innovation in the pedagogical process by addressing current trends in the global aspects of socially responsible entrepreneurship by proposing a concept of sustainability in manufacturing processes, product and technological innovations in selected industrial sectors. Based on our research, we have designed specific product and technological innovations that we incorporate into innovative content learning materials for students under the subject Business Economics and Manufacturing Process. We assume that by transferring the current research results of academic staff, we will support the content innovation of the above-mentioned subjects and will help to achieve a more targeted profiling of students within the given study programs.