Rural E-commerce Two-way Logistics Model Design

Agriculture is a key problem for China's political and economic development. There is mismatching between the demand and supply in the development of agricultural economy. In the process of necessities downlink and the agricultural products going up, there are structural contradictions in the supply and demand of product quantity and quality and logistics facilities. The agricultural supply side reform is imminent. Based on the analysis of farmers living supplies and sales of agricultural products, the paper evaluates the lack of existing rural traditional commercial and e-commerce model. In the design of two-way logistics operation mode of the rural e-commerce, it collected the farmers, village stores, distributors; logistics companies, financial institutions and government, and integrate the arrangement of resources and demand. It arranges the distribution and production activities in the overall computing platform.