The problem with the Frege-Geach problem

I resolve the major challenge to an Expressivist theory of the meaning of normative discourse: the Frege-Geach Problem. Drawing on considerations from the semantics of directive language (e.g., imperatives), I argue that, although certain forms of Expressivism (like Gibbard's) do run into at least one version of the Problem, it is reasonably clear that there is a version of Expressivism that does not.