From virtual reality to augmented reality: A neuromarketing perspective

被引：10
作者：
Russo, Vincenzo [1 ,2 ]
Bilucaglia, Marco [1 ,2 ]
Zito, Margherita [1 ,2 ]
机构：
[1] Univ IULM, Dept Business Law Econ & Consumer Behav Carlo A Ri, Milan, Italy
[2] Univ IULM, Neuromkt Res Ctr, Behav & Brain Lab IULM, Milan, Italy
来源：
FRONTIERS IN PSYCHOLOGY | 2022年 / 13卷
关键词：
augmented reality; virtual reality; neuromarketing; consumer neuroscience; consumer behavior; NEUROSCIENCE RESEARCH; IMPACT; EMOTIONS; MEDIA; INTERACTIVITY; TECHNOLOGY; TOOL;
D O I：
10.3389/fpsyg.2022.965499
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
[No abstract available]
引用
收藏
页数：5
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