Research on the Introduction of CRM Service Management System - Case Analysis of the Car Factory

Customer Relationship Management (CRM) refers to the way to understand and influence customer behavior through continuous communication, in order to win new customers, consolidate existing customers and increase customer profit contribution. The CRM range is wide and deep, overall planning of information integration, and the "customer management", "marketing management", "service management", "marketing management" as the core information integration, so that enterprises can provide enterprise and customer relationship management, and customer classification can help enterprises, more in-depth understanding of their customers, meet the market demand according to the customer and business style, create the enterprise core value and competitive niche. The study will use the process and procedure of CRM service management in the enterprise actual import to understand, how to import the CRM system by modern enterprises to strengthen its competitiveness, and provide the day after the intention to import this system as a reference and guide enterprises.