Research on Mobile Phone Games Communication Content of New Media Based on Mobile Internet Platform

Along with the development of mobile Internet technology and the enhancement of the functions of the mobile terminal, mobile phone as a terminal with the largest user groups, is used more frequently and widely, and has gradually began to play a new role in the dissemination of information and entertainment. Based on the platform of mobile Internet, it communicates new media contents, such as mobile phone games, mobile phone videos, mobile phone animations, mobile social intercourses, mobile phone reading, mobile positioning, mobile phone banking, mobile e-commerce etc, all accessible on mobile device terminals. Mobile phone games, as a killer communication model of mobile Internet, could become an entertainment pioneer. It can be expected that mobile phone games will no doubt set off a new change in the mobile Internet business model. At the same time, "mobile phone game with technology wings can go far". The creation trend gradually appears with the help of the intrinsic link between mobile phone game and technology. The technological innovation helps mobile Internet platform become more mature and stable. The acquisition of artistic elements for mobile phone gaming and the development of technological platform can make it become the commanding height to the development of games and the source power to the realization of profit. Therefore, the research on mobile phone games based on mobile Internet platform is essentially a study of content providers, original authors, consumers, channel operators and other objects.