Studying political microblogging: Twitter users in the 2010 Swedish election campaign

被引:287
作者
Larsson, Anders Olof [1 ]
Moe, Hallvard [2 ]
机构
[1] Uppsala Univ, Dept Informat & Media, S-75120 Uppsala, Sweden
[2] Univ Bergen, Dept Informat Sci & Media Studies, N-5020 Bergen, Norway
关键词
microblogging; political campaigning; social media; Sweden; Twitter; INTERNET; ONLINE; COVERAGE; BLOGS;
D O I
10.1177/1461444811422894
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Among the many so-called microblogging services that allow their users to describe their current status in short posts, Twitter is probably among the most popular and well known. Since its launch in 2006, Twitter use has evolved and is increasingly used in a variety of contexts. This article utilizes emerging online tools and presents a rationale for data collection and analysis of Twitter users. The suggested approach is exemplified with a case study: Twitter use during the 2010 Swedish election. Although many of the initial hopes for e-democracy appear to have gone largely unfulfilled, the successful employment of the internet during the 2008 US presidential campaign has again raised voices claiming that the internet, and particularly social media applications like Twitter, provides interesting opportunities for online campaigning and deliberation. Besides providing an overarching analysis of how Twitter use was fashioned during the 2010 Swedish election campaign, this study identifies different user types based on how high-end users utilized the Twitter service. By suggesting a novel approach to the study of microblogging and by identifying user types, this study contributes to the burgeoning field of microblog research and gives specific insights into the practice of civic microblogging.
引用
收藏
页码:729 / 747
页数:19
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