Professional Training of Staff from Organizations through the GROW Method

The aim of this study is to reveal the consequences, both positive and negative, of applying the GROW method for professional training of staff from Generali Company of Insurance. The human resource is one of the most important resources for organizations, regardless of the type of activity, which provides the organizations with the source of performance, profitability and market positioning. This the reason why companies must invest all kind of resources (time, money, specialists) into staff training. From all professional training of staff methods, we have chosen the GROW method, a well-known process for goal setting and problem solving. The conclusions of this study show that the GROW method is efficient if properly applied. However, for the efficiency of the method, the manager's working method, the way of application, the need to adapt to the person with whom he works are very well understood. Of course, the manager's experience influences the effectiveness of the method.