Better Marketing for a Better World

被引：147
作者：
Chandy, Rajesh K. [1 ]
Johar, Gita Venkataramani [2 ,3 ]
Moorman, Christine [4 ]
Roberts, John H.
机构：
[1] London Business Sch, Tony & Maureen Wheeler Chair Entrepreneurship, London, England
[2] Columbia Business Sch, Business, New York, NY USA
[3] Columbia Business Sch, Equity & Inclus, New York, NY USA
[4] Duke Univ, Fuqua Sch Business, Business Adm, Durham, NC 27706 USA
来源：
JOURNAL OF MARKETING | 2021年 / 85卷 / 03期
关键词：
FIELD EXPERIMENT; MARKETPLACE; CONSUMERS;
D O I：
10.1177/00222429211003690
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 9
页数：9
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