The development of international e-commerce in retail SMEs: An effectuation perspective

被引:89
作者
Tolstoy, Daniel [1 ]
Nordman, Emilia Rovira [1 ,2 ]
Hanell, Sara Melen [1 ]
Ozbek, Nurgul [1 ]
机构
[1] Stockholm Sch Econ, Dept Mkt & Strategy, POB 6501, S-11383 Stockholm, Sweden
[2] Malardalen Univ, Sch Business Soc & Engn, POB 883, S-72123 Vasteras, Sweden
关键词
International entrepreneurship; Effectuation; E-commerce; SMEs; Retail companies;
D O I
10.1016/j.jwb.2020.101165
中图分类号
F [经济];
学科分类号
02 ;
摘要
There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.
引用
收藏
页数:15
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