The Evaluation of the Tourist Service Quality in Henan Province with SERVQUAL Model

被引：0
|
作者：
Li Xiao-li [1 ]
机构：
[1] Zhengzhou Inst Aeronaut Ind Management, Zhengzhou, Henan, Peoples R China
来源：
PROCEEDINGS OF 2009 CONFERENCE ON SYSTEMS SCIENCE, MANAGEMENT SCIENCE & SYSTEM DYNAMICS, VOL 4 | 2009年
关键词：
SERVQUAL model; service quality; tourist industry; PERCEPTIONS;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In this paper, we firstly introduce the development of the service quality and the SERVQUAL evaluation model. Then based on the publication from the other evaluation of the service quality, we make some improvement in the weighing values for assessment. We use the dates from the questionnaire surveyed in Henan tourist industry to construct the evaluation model. And after the analysis, we find some problems in the service quality of Henan tourist industry. In the end of this paper we put forward some feasible measure and policy to enhance the service quality of Henan tourist industry
引用
收藏
页码：25 / 28
页数：4
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