The red-emitting nanophosphor (beta-Ga2O3:Eu3+) is synthesized by varying the initial pH of solution in sol-gel process. Above pH 7 the final product shows the single phase of beta-Ga2O3:Eu3+. By increasing the initial pH, more hydroxyl ions (OH) are observed in the final product, and the particle size increases. This behavior originates from the interconnected polymer chain of hydroxyl ions. By increasing the initial pH, the red emission intensity of beta-Ga2O3:Eu3+ decreases. This can be explained in terms of the following mechanism; at high pH, more hydroxyl ions act as a luminescent killer leading to the decrease in the emission intensity. (c) 2006 Published by Elsevier B.V.