EXPLORING RELIGIOUS REPRESENTATIONS IN PROFESSIONAL COMMUNICATION

This paper aims at analysing the way in which specific religious concepts function as memorable and flexible names for future growth in professional communication. The corpus consists of examples selected from the language of business and technology which imply religious or mythological connotations such as: angel eyes, avatar, Daemon tools, icon, Kali Linux, Trojan etc. Each of these names was carefully selected in order to reveal connotations that reflect a deeper understanding of specific brands. Brand names and company names could be discussed in terms of live metaphors because they provide a mental image that shapes our understanding and have the potential to recreate reality by highlighting new connections and displaying particular associations.