Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant

被引：50
作者：
Han, Heesup [1 ]
Chua, Bee-Lia [2 ]
Ariza-Montes, Antonio [3 ,4 ]
Untaru, Elena-Nicoleta [5 ]
机构：
[1] Sejong Univ, Coll Hospitality & Tourism Management, 98 Gunja Dong, Seoul 143747, South Korea
[2] Univ Putra Malaysia, Fac Food Sci & Technol, Dept Food Serv & Management, Serdang, Malaysia
[3] Univ Loyola Andalucia, Dept Management, Cordoba, Spain
[4] Univ Autonoma Chile, Fac Business Adm, Santiago, Chile
[5] Transilvania Univ Brasov, Fac Econ Sci & Business Adm, Mkt Tourism Serv & Int Affairs, Brasov, Romania
来源：
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | 2020年 / 27卷 / 04期
关键词：
airline; ascribed responsibility; attitude; environmentally CSR; personal moral norm; problem awareness; restaurant; VALUE-BELIEF-NORM; PLANNED BEHAVIOR; HOTEL INDUSTRY; MODEL; CSR; INTENTION; ANTECEDENTS; PERCEPTIONS; ATTRIBUTES; MANAGEMENT;
D O I：
10.1002/csr.1931
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate social responsibility (CSR) and attitude toward the behavior. In addition, the theory was effectively deepened by taking the influence of product type (airline vs. restaurant) into account. The developed conceptual frameworks satisfactorily explained the variance in eco-friendly purchase intention for airline products and for restaurant products, respectively. The mediating effect of attitude, ascribed responsibility, and personal moral norm was uncovered. Additionally, a salient contribution of attitude toward eco-friendly product use in inducing intention for both airline and restaurant groups was found.
引用
收藏
页码：1851 / 1864
页数：14
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